Last updated: 30th October 2025
1. The type of personal information we collect
We currently collect and process the following types of information:
• Personal identifiers and business contact details (for example, name, work email address, and telephone number).
• Information provided during meetings, workshops, surveys, or online courses where individuals may be identifiable (for example, spoken or written input in notes, transcripts, or recordings).
• Optional marketing preferences, such as newsletter subscriptions or event registrations.
2. How we get the personal information and why we have it
Most of the personal information we process is provided directly by you for one of the following reasons:
• To communicate with you about our products, services, or events.
• To manage access to our courses, workshops, and consultancy services.
• To deliver agreed project or advisory work.
• To send newsletters, product updates, or relevant content (where you have opted in).
We do not buy, sell, or share personal data with other organisations.
3. Lawful bases for processing
Under the UK General Data Protection Regulation (UK GDPR), the lawful bases we rely on for processing this information are:
• Your consent – for newsletters, marketing, and communications you have opted into.
• Performance of a contract – to provide consultancy, workshops, or training that you or your organisation have engaged us to deliver.
• Legitimate interests – to maintain professional relationships, respond to enquiries, and improve our services.
You can withdraw consent at any time by contacting [[email protected]](mailto:[email protected]).
4. How we store and protect your personal information
Your information is stored securely within enterprise-grade cloud services that provide encryption, access control, and internationally recognised security certifications.
Access is limited to authorised AI Accelerator personnel, protected by multi-factor authentication and device-level encryption.
We take a layered approach to data protection, which includes secure access controls, incident reporting procedures, and regular reviews of account permissions.
5. Data retention
We retain personal information only for as long as necessary to fulfil the purposes it was collected for:
• Marketing and mailing lists: up to 3 years from your last interaction, or until you withdraw consent.
• Project or client-related data: reviewed annually and deleted once it is no longer required for business or legal purposes.
When information is no longer needed, it is securely deleted from our systems and backups are allowed to expire naturally in line with provider retention policies.
6. Use of Artificial Intelligence (AI) tools
We use a range of commercially available AI tools to support our research, drafting, and creative processes.
We do not use personal data for AI model training or analytics, and we do not input identifiable or confidential client information into public AI tools.
Where AI systems are used, they are configured and governed under strict internal policies to protect privacy and maintain professional confidentiality.
7. Sharing your information
We use a small number of trusted service providers to support the delivery of our services (for example, secure cloud storage, communication, and learning platforms).
These providers are bound by data protection agreements and meet recognised international security standards.
We do not sell, rent, or exchange personal information with any other third party.
8. Your data protection rights
Under data protection law, you have rights including:
• Your right of access – You have the right to ask us for copies of your personal information.
• Your right to rectification – You have the right to ask us to correct inaccurate or incomplete information.
• Your right to erasure – You have the right to ask us to delete your personal information in certain circumstances.
• Your right to restriction of processing – You can ask us to limit the way we use your data in certain circumstances.
• Your right to object to processing – You have the right to object to our use of your data where it is based on legitimate interests.
• Your right to data portability – You can ask us to transfer your data to another organisation, or directly to you, in certain circumstances.
You are not required to pay any fee to exercise your rights.
We have one month to respond to any request.
Please contact us at [email protected] if you wish to make a request.
9. How to complain
If you have concerns about how we use your personal information, please contact us first at [email protected]
We will do our best to resolve any concerns quickly and transparently.
If you remain unhappy, you can also complain to the UK regulator:
Information Commissioner’s Office (ICO)
Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF
Helpline: 0303 123 1113
Website: https://www.ico.org.uk
